Staff

Meet The Staff * George Lack George Lack has owned and operated Lack's and North Beach service for 30 years. Seeing a need for quality beach furniture in 1979 he founded Lack's Outdoor Furniture which manufactures a line of beach umbrellas, chairs, and cabanas seen in resorts worldwide. George is also a partner in Downwind Sails (watersports) and Damon's Restaurant (a lifeguard favorite). George received the Karl D. Righter Memorial Award in 2004. Active both in businesses and in the community George is a face you will see often on the beach. He is truly the original David Hasselhoff.

* Wes Cox Wes has worked for Lack's Beach Service since 1993. He started out as a lifeguard, receiving the Lifeguard of the Year Award his second year in 1994. Wes has worked as a Lifeguard, Lifeguard Supervisor, Equipment Manager and now he is the Manager for the south end guards. He has been the South End Manager since 2000. In 2003, Wes received the Karl D. Righter Jr. Memorial Award because of his strong dedication to the beach service. Currently he serves as an instructor in Personal Watercraft Rescue and graduated with honors from I.B.I.
* Joe Beach Come on down and lay on the best beach in Town. Joe Beach is the first to receive the Karl D. Righter Jr. Memorial Award in 1996. He has been working for the beach service since the beginning of time. Joe has had every position possible within the company. He is presently the Manager for the North end guards. Joe can be seen at Biminis about every night getting his groove on. During the off season he remains loyal to Biminis and travels around the world to visit all of his wives.
Renelle Wolff Renelle started working for Lack's Beach Service in 2001. She started out as a lifeguard and then became a Lifeguard Supervisor. During the summer season of 2003, Renelle received the Horry County Lifesaving Association Leadership Award. She graduated college from West Virginia University and is currently the Training Officer for the Beach Service. During the off season you will find Renelle chillin with her dog, ellie.
*Keith Moore Keith has been a Lack's company man since 1983, he currently is the Equipment Mangaer and continues to help all beach services. Keith has served Horry County in multiple ways including Horry County Beach Patrol for 3 years and City of Myrtle Beach Beach Patrol for 3 years. He holds a BS in Education from the University of South Carolina and also graduated from the South Carolina Criminal Justist Academy and Myrtle Beach Chamber of Commerce Leadership Grand Stand.

*Deven Covington Deven joined Lack's managment in the spring of 2009. He started as a lifeguard during the 2007 season, receiving the Lifeguard of the Year Award in 2008. Deven has graduated from Radford University and he is currently the manager for South Strand Beach Service.